Autumn, Suburban Machiavelli ([info]tyrsalvia) wrote,
@ 2010-01-08 10:23:00
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hey look, i'm offended!


WTF Dockers. The world *doesn't* need "men" - it needs people, kind and empathic people who care for each other and step up to do the hard work of protecting each other from suffering. Personally, I *prefer* our "genderless" society. Fuck you.

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[info]xzarakizraiia
2010-01-08 06:28 pm UTC (link)
The good news for me at least is that they decided to show their sexist asses so blatantly that it's easy for me to remember that I shouldn't buy from them. Every time I think of Dockers, I think of this ad.

(Reply to this)


[info]anaisdjuna
2010-01-08 06:32 pm UTC (link)

For real.

And their view of men is more than a little skewed......

(Reply to this)


[info]radiumhead
2010-01-08 06:48 pm UTC (link)
When I think of the kind of "real men" they're talking about, I think of firemen and coal miners.

I don't think those guys wear Dockers anyway.

(Reply to this) (Thread)

[info]roadriverrail
2010-01-08 08:21 pm UTC (link)
Yeah. On another LJ post, I discussed this with a friend. We think it would be fun to do a viral counter-ad to this.

You know, pictures of marines and firemen and the like with the simple slogan of "This hero doesn't wear Dockers."

(Reply to this) (Parent)(Thread)(Expand)
(no subject) - [info]radiumhead, 2010-01-08 08:24 pm UTC (Expand)
(no subject) - [info]roadriverrail, 2010-01-08 08:26 pm UTC (Expand)
(no subject) - [info]metaphorge, 2010-01-08 10:33 pm UTC (Expand)

[info]dangerpudding
2010-01-08 06:54 pm UTC (link)
I think I'll keep my Carhartts.

(In which I do just fine at being a big damn hero. ;) )

(Reply to this)


[info]perligata
2010-01-08 07:04 pm UTC (link)
Oh my god is this for real. I can't even believe it.

Also, HAHA, Dockers? Manly? Please.

(Reply to this)


[info]elnigma
2010-01-08 07:14 pm UTC (link)
This poster is such a crock anyway. unFuck whoever wrote such garbage that diminishes "pants-wearing" to one sex and who tries building the stereotype of a time when women didn't work outside the home. lies.
Which store is this?

(Reply to this) (Thread)

[info]tyrsalvia
2010-01-08 07:52 pm UTC (link)
This isn't a store, this is Dockers. The whole brand. (They're owned by Levi-Strauss, if you want to write a nasty letter.)

(Reply to this) (Parent)(Thread)(Expand)
(no subject) - [info]elnigma, 2010-01-08 08:32 pm UTC (Expand)

[info]blue_estro
2010-01-08 07:14 pm UTC (link)
Wow, I am joining you on the offended thing. The rest of the Docker's advertisements I have seen and heard had a more of a "dweebs need help, this is that help" message.

(Reply to this)


[info]murdercake
2010-01-08 07:25 pm UTC (link)
Holy fuck that's stupid. Where exactly is this "genderless society," Dockers?

Stop eating salad, men, it's emasculating. "Real" men don't need fiber, they get that from the tree bark they accidentally ingest being lumberjacks.

(Reply to this)


[info]jcalanthe
2010-01-08 07:34 pm UTC (link)
Wow, that is deeply offensive all the way around. Way to lose a customer, Dockers.

(Reply to this) (Thread)

[info]tyrsalvia
2010-01-08 09:08 pm UTC (link)
Wow, you have *the best* icon for this comment. Win!

(Reply to this) (Parent)(Thread)(Expand)
(no subject) - [info]jcalanthe, 2010-01-09 05:00 am UTC (Expand)

[info]joedecker
2010-01-08 07:43 pm UTC (link)
Morons.

(Reply to this)


[info]t3knomanser
2010-01-08 07:49 pm UTC (link)
In colder climes, women wore the pants too. Because there's better insulation that way. And in warmer climes, nobody wears pants, because there's better ventilation that way.

That's it: we should all run around with banana hammocks made of jaguar pelts.

(Reply to this) (Thread)

[info]tyrsalvia
2010-01-08 07:53 pm UTC (link)
Admittedly, I might reconsider buying from them if Dockers made banana hammocks made of jaguar pelts.

(Reply to this) (Parent)(Thread)(Expand)
(no subject) - [info]starlightforest, 2010-01-08 08:47 pm UTC (Expand)
(no subject) - [info]knaveofhearts, 2010-01-09 12:11 am UTC (Expand)
(no subject) - [info]hyla_regilla, 2010-01-10 11:38 pm UTC (Expand)

[info]roadriverrail
2010-01-08 08:23 pm UTC (link)
I had some words with Levi-Strauss about this several weeks ago. Then I discovered them pimping the Andre the Giant Has A Posse logo on some t-shirts in their store.

Pity, too, because their jeans fit me so well.

(Reply to this) (Thread)

[info]caffeina
2010-01-10 12:18 am UTC (link)
Sorry to interject, but what issue do you have with the OBEY logo/brand? I'm a big fan of Shepard Fairey's designs.

(Reply to this) (Parent)(Thread)(Expand)
(no subject) - [info]roadriverrail, 2010-01-10 12:28 am UTC (Expand)
(no subject) - [info]caffeina, 2010-01-10 01:01 am UTC (Expand)
(no subject) - [info]roadriverrail, 2010-01-10 01:07 am UTC (Expand)
(no subject) - [info]caffeina, 2010-01-10 01:55 am UTC (Expand)

[info]adameros
2010-01-08 08:24 pm UTC (link)
But... I like wearing my kilt... :-(

(Reply to this) (Thread)

[info]starlightforest
2010-01-08 08:47 pm UTC (link)
Clearly they have decided that Scots cannot be Men, then.

(Reply to this) (Parent)

[info]frolicnaked
2010-01-08 09:26 pm UTC (link)
I'm feeling a strong desire to strip off my pants and right, "Fuck you, Dockers" on my naked ass.

But I need my underwear right now, so this is less than practical.

(Reply to this)


[info]heron61
2010-01-08 10:24 pm UTC (link)
They have a comment form on their site. I left a polite but firm disagreement.

(Reply to this) (Thread)

[info]jcalanthe
2010-01-09 05:07 am UTC (link)
Thanks for the reminder to do this - I left a comment too.

(Reply to this) (Parent)

[info]hexar_le_saipe
2010-01-08 10:34 pm UTC (link)
I don't know that I find that offensive, so much as utterly stupid.

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[info]cwwriter
2010-01-08 10:40 pm UTC (link)
WTF? That ad gets them a seat next to GoDaddy for recent advertising that inspires me to not do business with people.

(Reply to this)


[info]mightydoll
2010-01-08 10:50 pm UTC (link)
...I have no words.

(Reply to this) (Thread)

[info]mightydoll
2010-01-08 10:51 pm UTC (link)
except, on the off chance that the folks at Shakesville haven't caught this yet, do you mind if I pass on your post to them?

(Reply to this) (Parent)(Thread)(Expand)
(no subject) - [info]tyrsalvia, 2010-01-08 11:51 pm UTC (Expand)

[info]alfrecht
2010-01-09 04:33 am UTC (link)
Very much agreed...

And, aren't khakis like Dockers makes sort of themselves stranded on the road between boyhood and androgyny anyway? I mean, really...!?!

(Reply to this)


[info]kalieris
2010-01-09 04:57 am UTC (link)
So now, whenever I see a guy wear these, I have to wonder if he just likes cheap baggy pants or if he's a misogynist asshole. Thanks, Dockers!

Every time I read that ad, hoping it's not as awful as it was 30 seconds ago, I get angrier. Gah.

(Reply to this)


[info]rmmcgrath
2010-01-09 07:14 am UTC (link)
That just pisses me off...

Fucking sexist bullshit.

(Reply to this)

children misbehave?! heaven forfend
[info]caffeina
2010-01-10 12:14 am UTC (link)
I'm getting really bored with this neo-masculine upswing that's been going on in popular culture lately. As if manlymen are in danger of extinction. As if they're suffering some kind of marginalization. yawn. snore.

(Reply to this) (Thread)
Re: children misbehave?! heaven forfend
[info]fenris23
2010-01-10 02:01 am UTC (link)
Personally I feel that masculinity does need to be... rebooted. But to me that means we must create a NEW vision of it for our times. Not import this fantasy-historical version of it.

(Reply to this) (Parent)(Thread)(Expand)
Re: children misbehave?! heaven forfend - [info]caffeina, 2010-01-10 02:18 am UTC (Expand)

[info]alfihar
2010-01-10 01:03 am UTC (link)
Heh.. maybe the need some education. Back when "Men" were "Men" in ancient Greece and they exercised heroically nude and "Pants" were something from the eastern kingdoms and considered extremely effeminate

Hail Eris

(Reply to this)


[info]fenris23
2010-01-10 01:59 am UTC (link)
Yes, that's right Dockers... what we need now is an utterly archaic fantasy version of manhood. And your product is "manly". I'm sure.

(Reply to this)


[info]grog_d_unkindly
2010-01-13 10:13 am UTC (link)
meh, I don't see why it doesn't just say yo emo bitches, give the girls their jeans back and be done with it if they want to be that offensive... at least then it would be funny.

(Reply to this)

(50 comments) - (Post a new comment)

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